MB-280: Microsoft Dynamics 365 Customer Experience Analyst

The MB-280 course is designed for professionals responsible for analyzing customer data and improving customer engagement using Microsoft Dynamics 365 Customer Insights. This course focuses on unifying customer data from various sources to create 360-degree customer profiles, segment audiences, and deliver personalized experiences across marketing, sales, and service channels. Participants will learn to configure Dynamics 365 Customer Insights (Data & Journeys), build KPIs and dashboards, and use AI-powered recommendations to drive business decisions. The course also covers compliance, consent management, and integrating insights into other Dynamics 365 apps and Power Platform tools. By the end of the course, learners will be prepared to take the MB-280 certification exam and contribute effectively to data-driven customer experience strategies.

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